A Picture is Worth a Thousand Words
A recent study revealed that close to 90% of real estate buyers begin their search for a new home online. Buyers are busier than ever, and so quickly decide when searching for listings whether or not the home is worth a second look or a call to their agent. The saying holds true in real estate, you only have one chance to make a first impression, and in today’s market, that impression is your internet listing.
Does your home have custom finishes and is loaded with upgrades? If there aren’t pictures to easily demonstrate this to potential buyers, they may skip over your listing all together.
So how can your listing capture the attention of today’s busy, discerning buyer and get them through the door?
Use Professional Photographs
The difference between a professional real estate photograph and one taken on an agent’s point and shoot camera or cell phone is easily demonstrated:
Which photo makes you want to go view this home in person?
It’s important to list your home with photographs. Don’t include them, or add them after the listing is first posted, and potential buyers may have already passed over it, never to view it again!
You should spend as much time preparing, cleaning, and staging for the photographs as you would for an open house or showing.
Arrange for photos to be taken at a time when your home is at its best; does it get the most sun in the morning, or afternoon? Clear away as many personal items, children’s toys, or pet related items to make the home look like it could be in a magazine. You are selling your home, so think of it like a product and market it as such!
Making an Impact
So you’ve had buyers through the door, and you cleaned your home for their visit. They go back to their computer to take a second look at your listing, looking to put together the floor plan or be reminded of your home’s features, but the photos are dark and dull and not at all what they just saw in your home. The impression you want them to remember is the fresh, bright, clean state of your home, not dull and dreary photographs.
Lastly, if your home is in an area where there is a lot of market activity and there are multiple other listings similar to yours, a buyer with limited time will narrow down his or her search to the listings that “stand out” the most. Make your home one of those by highlighting it with professional photos and get your home sold!