Sutton Select BLOG

Social Media: Scheduling Posts

Post numéro deux. Maybe you are already coming back for more, maybe this is the first post your reading, and maybe after this, you’ll never want to read another post of mine again. But that’s all for you to find out in this post’s topic on scheduling social media posts.

Carrying over from the previous post in the series, social media can be a lot of work. It is, infact, a full-time job for many people, and your first job as realtor is understandably and obviously real estate. Social media is just a part of your marketing tactic. Thankfully, some wonderful people have realized this and have provided us with excellent solutions to setup posts now to be shared in the future.

Enter HootSuite and SproutSocial:

Both of these platforms (and I should add these aren’t your only options, but they are two that I use and many other people use) enable you to connect your social media accounts to them and start scheduling posts.

This is amazing for the simple reason that it’s hard to get out multiple posts a week in real-time, because we simply don’t have the time. But you may have a block of say an hour on a Sunday night while your watching your favorite show. Use this time and these apps to start scheduling posts (during commercials of course!).


It’s Sunday night and you’re watching your show, and you’re on HootSuite ready to schedule some posts.

You know the following:

  • You have two open houses coming up next weekend.
  • You have a new listing going live Tuesday.
  • Wednesday is your best friend’s birthday.
  • Thursday you think a deal will go through.
  • Friday you are going to the London Knights game.

The Game Plan:

  • Schedule posts on Facebook and Twitter at different times on Saturday with info about the open houses plus maybe once during the week.
  • Announce your new listing on Facebook and Twitter on Tuesday and maybe again on Wednesday and Friday.
  • Make sure you wish your best friend a happy birthday on social media and maybe add a vintage picture of the two of you for extra brownie points.
  • Let the world know you just put through another deal on Thursday at say 2pm.
  • On Friday, be sure to let clients and friends know you’ll be cheering on the knights in case you forget to during the game. Set that up for 7pm, 30mins before puck drop.
  • You check and realize you are missing a post for Monday. Get creative and provide maybe a little Monday Motivation for your followers! Post that at say 8:30am

All in 15-30mins or less you have a week of posts planned out. Maybe not the ideal number of posts, but at least you can rest easy knowing you are going to be active daily, and then when you have time you post those in the moment posts. Also, we have ensured diversity in our posts (not just real estate which we discussed in part 1 of this series)

The best part is that you can pick the date and time, ALWAYS, and let’s say that deal didn’t go through – you can always cancel a post with no worries.

Let’s quickly talk a bit more about the two apps I recommended earlier.



–       It’s free (but there are paid options as well)

–       Can have up to 5 profiles for free

–       It does everything you need



–       You pay for it

–       More features

–       A bit easier to navigate in my opinion

–       Provides great data reports if you want to see how effective your being

Both have their perks, and I have used both and think either of them are great options. Just do your research and come to your own decision. If you discover any other alternatives, be sure to post them in the comments for others to see.

Two extra points:

– Instagram doesn’t work on these apps as of the time of this post at least, but you can use Latergram for that. Linkedin, however, does work.

– If you are only a Facebook type of person, you can forget these apps, because the nice folks at Facebook actually provide the option of scheduling a post as you are typing it on Facebook. See below.


Part 1 – Social Media: Quick Tips

Part 3 – Social Media: Photo Apps

Part 4 – Social Media: Video

Writer Bio : Growing up in a real estate environment and with a marketing major, Alex has a unique skill set that he applies to the development and implementation of marketing strategies to propel Sutton-Select ahead of the competition.

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