Let’s start things off with something basics: if this blog post was a video, you would probably already be way more excited about it than having to go through the process of reading this, but with that being said, this is a post worth reading.
Did you know that 73% of homeowners say they are more likely to list with a realtor who offers to create a video for them, but only 4% of agents put their listings on YouTube?
Having videos curated can have a multitude of advantages. It can help you sell your listing and it can help attract new clients. You can also provide educational videos proving your expertise, and you can do short -pieces on specific communities.
By 2016, 2/3rds of the worlds mobile data traffic will be video according to Cisco, so it may not hurt to start making some videos. It’s the best form of advertising.
Using Video to sell a listing: Everyone loves watching a video, and with such an emotional purchase such as a home, there is no better way to attract potential home buyers than videos. A powerful video can get clients emotions flowing and enable them to truly visualize your listing as their future home. Would you rather look at sheet of paper or be taken on a journey that visually depicts whether this home is for you?
According to an Australian Real Estate Group, real estate listings that include a video receive 403% more inquiries than those without.
Attracting new clients: A well done video can make yours stand out in a crowd. Clients are continuously feeling that they no longer need a real estate agent. However, this is not the case, and being able to provide professional quality videos of listings is an attractive marketing pitch, as it enables you to become more well known as a realtor while your listing videos get shared around.
92 percent of mobile video viewers share videos with others.
Educational Videos: Another approach to online-videos is showcasing your expertise. This can range from doing a profile video about yourself and why a client should hire you as their next realtor, or it can be providing educational advice about your profession, explaining different situations that uneducated buyers or sellers may not be aware of. You can also make videos about specific neighbourhoods explaining why you are the realtor for that neighbourhood.
Viewers are 85% more likely to purchase a product after watching a product video.
Now there are a wide array of other potential video approaches not mentioned above, but these are the primary types of videos you should be focusing on as a realtor. It is important to be aware that you know what you are doing if you are going to elect not to hire a professional videographer to create the videos for you. The last thing you want do is make a video that is hand-held, shaky, has poor audio or poor video quality, and has “made on iMovie” written all over it. While some may applaud your effort, you are more than likely going to diminish the magical effect video can have. If a video is well done, it gets people talking. If it is poorly done, you can easily make a million dollar home look not so attractive and lose potential clients rather than gain.
With that being said, hiring a professional is an expense, and you should evaluate whether video is an approach that could work for you and how you can make alterations to afford the cost of professional video. Either way it is an exciting option – as online communications become the primary way to communicate, video is going to be the best way to break through the noise and back you different from the rest.